Harold L. Kestenbaum, Top Franchise Attorney, Shares Years of Experience in First Book

Uniondale, Long Island, New York, July 24, 2008 – Ruskin Moscou Faltischek, P.C. announced today that Harold Kestenbaum, Of Counsel to the firm and chair of its Franchise, Licensing and Distribution Practice has added a new title - author - to his already impressive resume. His new book, So You Want to Franchise Your Business, a collaborative effort with journalist Adina Genn, will be available on August 1st at Barnes and Noble, Borders and through Amazon.com.

So You Want to Franchise Your Business, published by Entrepreneur Press, is a detailed roadmap for entrepreneurs who are ready to franchise their business but are unsure of how to do so. In over three decades of practicing franchise law, Kestenbaum was constantly approached for advice by entrepreneurs looking to grow via franchising. Unfortunately, save for a handful of articles and minimal coverage in manuals geared toward franchisors, there was not one book dedicated solely to the topic.

"In this book, we wrote advice aimed specifically towards entrepreneurs who want to franchise their business and need guidance specific to this sector," said Kestenbaum. "It's the first of its kind in that it offers hands-on strategies for busy entrepreneurs and existing franchises that want to get to the next level in an easy-to-read format filled with tips and best practices from a variety of successful franchisors and franchise advisors."

Kestenbaum solicited input from a variety of franchisors including Jenny Craig, 1-800-Got-Junk? PostNet, Hollywood Tans and Mail Boxes Etc. about how some of their best franchisees approach business. Anecdotes from Rhonda Sanderson, founder of the franchise specialty public relations firm Sanderson & Associates, and Subway president and co-founder Fred DeLuca, are also infused throughout the book; DeLuca, a longtime friend of Kestenbaum's, penned the book's foreword as well.